In the food market, packaging is key to both product protection and brand communication, reflecting values like sustainability and transparency. This project involved designing food packaging inspired by a specific company, following circular economy principles.
Packaging “Olio di Varignana”
The redesigned packaging of Palazzo di Varignana’s three fine olive oil varieties turns each bottle into a symbol of well-being, more than just a food product, it becomes a ritual of health and self-care.
Brief Analysis
Understanding constraints and design packagings
Concept
Target analysis and product selection
The project focused on “Il Palazzo di Varignana,” a renowned Emilia-Romagna company known for premium olive oils and hospitality services. Attention was placed on its flagship local varieties, Ghiacciola, Correggiolo, and Brisighella, designing packaging that reflects the brand’s identity and embraces circular economy principles through sustainable materials.
Sketching
Experimenting with different solutions
The sketching phase sparked new ideas for the packaging design. To highlight Palazzo di Varignana’s resort experience, the concept was developed with a focus on health and wellness, a box that presents olive oil both as a food product and as an element for personal care.
Visual identity
Graphic choices and new structure
This elegant 500 ml packaging highlights the product with a visible opening and refined graphics. A colored band identifies the three varieties, while botanical illustrations and kraft textures evoke craftsmanship and nature. Inside, a shaped compartment secures the bottle, presenting the oil as both a gourmet product and a wellness ritual.
Final concept
Image of the three oil variants
