This project was carried out in collaboration with AIAP, the Italian Association of Advertising Artists. The brief involved starting from an archive of works by graphic designers to create an exhibition centered around a specific theme.
Exhibit “Visioni dai Fondi”
“Visioni dai Fondi” is an exhibition that showcases and brings attention to editorial graphics in Italy during the last century.
Brief Analysis
Exploring culture and history of AIAP
Concept
Authors analysis and exhibit theme selection
The exhibition focuses on Italian publishing, showcasing a range of works including magazines, novels, and other publications. The featured authors are internationally renowned designers, with a particularly strong presence and influence in Italy.
Graphic identity
Creating new visual identity for the exhibit
From a graphic standpoint, the aim was to give the exhibition a distinctive and contrasting visual identity, combining a traditionally inspired logotype with minimalist fonts and a vibrant color palette. Additionally, the graphic pattern catches the eye and helps make it instantly recognizable.
Exhibit
Planning the experience
The exhibition layout features three rows of tables arranged to reflect its visual identity, dividing the archival materials into three core sections. This modular structure is designed to create an immersive experience.
Communication
Creating new visual identity for the exhibit
A variety of communication materials were designed for the exhibition, ranging from posters to business cards. In terms of content, these items provide practical information such as contact details, locations, and an overview of the exhibition. Visually, they reflect the show’s identity by incorporating the patterns of the three thematic sections and other distinctive graphic elements.
